OOPI
Brand & IP
Services.
The commercial surface of one person’s 22-year practice — Tan Xiaozheng delivers brand, content, and IP services through the OOPI / Black Rabbit & Pink Pig identity.
One person.
One brand.
Four ways in.
OOPI is not an agency, not a studio, not an IP licensing house. OOPI is the commercial surface of a single founder — Tan Xiaozheng — who has spent 22 years building a personal trust network in animation, art, and brand work.
You don’t hire a company.
You hire certainty.
Because Tan Xiaozheng is the brand manager, the executor, and the contact — every engagement you book is delivered by the same person who pitched it. There is no agency layer, no account manager, no junior team.
This means three things: zero information loss, faster iteration, and direct accountability. The Black Rabbit & Pink Pig characters you see on this site are the visual identity for that promise.
The boss is the brand manager. No outsourced brand strategy, no PR team — the person you contact is the person who decides and delivers.
22 years of consistent practice, public quarterly reviews, and refusal of off-strategy work — trust is what you buy.
The four-color system (black + warm white + orange + plush pink) is unified across every product and surface. Visual coherence is the receipt.
Four ways
to work together.
Each mode has a clear deliverable, a clear boundary, and a clear price band. Pick the one that fits — if none fit, we’ll tell you so in the first call.
For indie founders who already have a product but no clear direction. Strategic-level naming, positioning, and the four-question framework (audience, irreplaceable value, business model, growth engine).
Build a coherent four-color visual system (black + warm white + orange + plush pink) for your brand. OOPI Family visual library — Black Rabbit & Pink Pig characters, scenes, and brand marks — available for partner integration.
Set up a fixed-cadence content engine for one platform (RED / WeChat OA / Video Channel). Includes platform selection logic (B2B vs B2C), tone calibration, and the “content metronome” framework to avoid the vacuum trap.
Brand x OOPI co-branded capsule collections, limited series, and cross-disciplinary art projects. Plush IP (3D), merchandise, seasonal and festival-driven marketing pieces, and long-term strategic distribution partnerships.
Real projects,
delivered in person.
Restructured 22 years of accumulated trust into a single commercial surface — OOPI. Trademark registration (Class 35, Heiti/Songti), brand-trilogy implementation, and B2B positioning reset.
Co-organised industry-wide animation collaboration event at Chengdu Gazelle Valley Cultural & Creative Park. Multi-party coordination, content pipeline, and live event documentation.
Re-launched the 2005 Backwall identity on RED and WeChat Video Channel after 18-year dormancy. Established a 2-platform metronome cadence and tone unification across both.
Three-year appointment (2023–2025) as juror for the Asia IP Contest in Tokyo. Evaluated new-generation IP across categories and contributed methodology commentary.
The Brand Trilogy.
20 years, 3 layers.
Every OOPI engagement runs on the same operating system. Skipping any layer is where one-person businesses fail.
Class 35 mandatory, Heiti/Songti, evidence notarised every 2 years. Without this, your brand legally doesn’t exist.
B2B vs B2C platform choice. Tone unification. Boss = brand manager. Without this, nobody knows you exist.
Four strategic questions: who is the client, what is irreplaceable, what is the model, what is the growth engine.