Xiao
Zheng
& Execution
Blending deep consumer insight with high-level visual storytelling, Tan Xiaozheng leverages two decades of curation, content and media experience to help brands precisely connect with art and design circles — ensuring authentic engagement and effective results.
Twenty-two years of building alone — what worked, what didn’t, what I’d do differently. A handbook for anyone walking the same road.
Four worlds,
one operator.
Backwall. Dongkoh. OOPI. Black Rabbit & Pink Pig. Four modules of the same ecosystem — each a doorway in.
Founded in 2005 at CAFA, Backwall made a fresh comeback in 2023 on Xiaohongshu and WeChat Channels — twenty years on, still connecting talents in art and design.
Twenty years of vertical media — online content, offline conference salons, and brand & marketing services across the animation industry.
Brand collaboration, IP licensing and visual asset partnerships. The business interface of the ecosystem — where art meets industry.
The complete visual asset library — characters, scenes, brand systems. Every piece of the Black Rabbit & Pink Pig universe, organized for partners.
Black Rabbit
& Pink Pig.
the distances between us.
Through the characters of Black Rabbit and Pink Pig, the work delicately captures the subtle tensions in emotional relationships, individual loneliness, and the protection of purity. Regarded by readers as a vital text for observing the emotional structures of contemporary life.
News & dispatches.
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